Aug
28
2011
The Clean Tech Revolution: Discover the Top Trends, Technologies, and Companies to Watch
By Solar Expert
The Clean Tech Revolution: Discover the Top Trends, Technologies, and Companies to Watch
When industry giants such as GE, Toyota, and Sharp and investment firms such as Goldman Sachs are making multi-billion dollar investments in clean technology, the message is clear. Developing clean technologies is no longer a social issue championed by environmentalists: it’s a money-making enterprise moving solidly into the business mainstream. In fact, as the economy faces unprecedented challenges from high energy prices, resource shortages, and global environmental and security threats, clean
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Good insights on alternative energy — at the right time,
This book comes along just as Congress and a new President combine to push alternative technologies, loosely situated under the clean tech dome. While there is more than enough examination of green buildings, LEED standards already out there, Pernick and Wilder have provided new and current insights on solar, wind power and water use and conservation technologies that will drive the revolution. They are also reasonably fair in sorting the trends on the future of electric power including nuclear, which are important in any sociopolitical action in Washington and in the states to address climate change and sustainability. Worth reading now as the 111th Congress and California work on government encouragements to business strategies.
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Interested in “cleantech” and getting a quick overview of the alternative energy industry, I am glad that I began researching this topic with this book. There are so many books on climate change – ranging from the skeptical to the tendentious – that it is refreshing to read a book, which both takes the science seriously – with clear explanations to the layman – and the business of cleantech seriously. A conservative reader may need to close his eyes briefly when reading the some of the potshots against the Bush administration in the opening chapters, but by the end of the book, the reader will recognize the authors’ conviction that cleantech energy will only become a reality when it relies less on ideology and more on a business model. In the book’s final chapter, the authors provide five lessons on cleantech marketing, which are essential to an understanding of the economic theme of the book. In fact, I remember reading this chapter first, before reading the body of the text, so that these economic arguments will inform the reader as she evaluates each one of the new technologies presented. This book probably could use an update, to keep up with technological advances, but the information provided is still remarkably fresh.
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